Why ATN is the best Automotive Training Company in the US?
Every dealership has that moment when the numbers look fine, but something still feels off. Maybe the phones ring, but appointments slip through. Perhaps the team is busy, but not in sync. That quiet gap between potential and performance is where real training makes all the difference.
A recent study found that 41% of employees plan to leave their employer due to a lack of training. Behind every percentage point is a frustrated salesperson, an overwhelmed service advisor, or a new manager trying to figure things out alone. And when great people walk away, so does opportunity.
Strong training gives teams clarity, confidence, and pride in what they do. That belief is at the core of Automotive Training Network (ATN). Since 1986, ATN has helped dealerships transform everyday operations into repeatable systems for growth. With nearly four decades of experience and a results-first philosophy, ATN has become the best automotive training company in the US, trusted by dealerships that want their teams to thrive, not just survive.
A Legacy of Leadership and Innovation
Every strong company starts with a shared belief. For Automotive Training Network (ATN), that belief took shape in July 1986 when two founders met with one simple goal: to make dealership success easier, smarter, and more human. What began as a small consulting partnership soon grew into a trusted name that dealerships across the country now rely on for consistent results.
Over the years, ATN has seen the industry shift as customer expectations rise, technology evolves, and dealership roles expand. But one thing has stayed the same: the need for dependable training that actually works.
ATN built its reputation by focusing on real-world solutions rather than theory, teaching teams how to succeed across every part of the dealership, from sales and automotive BDC to finance, fixed operations, and executive management.
It’s that hands-on, experience-driven approach that sets ATN apart as the best automotive training company in the US. Every program is shaped by people who’ve been in the same seats, faced the same challenges, and turned those lessons into processes that deliver measurable improvement.
What Makes ATN the Best Automotive Training Company
Every dealership wants better performance. But very few find training that truly sticks, the kind that changes habits, not just headlines. That’s where Automotive Training Network (ATN) stands apart. Decades of experience, real-world insight, and a commitment to measurable results make ATN the best automotive training company for dealerships that want lasting improvement, not temporary fixes.
Experience That Spans Every Corner of the Dealership
ATN is hands-on expertise built over nearly forty years of working inside dealerships. Every trainer understands the day-to-day challenges of balancing customer satisfaction, employee motivation, and profitability.
This deep, department-level insight allows ATN to create programs that connect directly with the realities of sales, finance, fixed operations, and executive management.
Training That Translates Into Real Results
ATN’s programs are built to create measurable progress. Whether it’s improving BDC performance, refining finance processes, or elevating leadership communication, the focus is always on outcomes that move the needle.
Dealerships see stronger numbers, smoother operations, and a more confident team, results that prove why ATN remains the best automotive training company for performance-driven growth.
A Personalized Approach to Every Client
No two dealerships are the same. ATN tailors every engagement to match the size, structure, and goals of each business. This means training that feels relevant, practical, and immediately applicable. Dealerships don’t have to fit into a preset system; ATN builds around them, ensuring lasting improvements across every department.
Commitment That Goes Beyond the Workshop
ATN’s support doesn’t end when a training session does. The company stays connected through ongoing mentorship, virtual sessions, and continuous dealership analysis to reinforce what’s been learned. That consistent follow-up and accountability are part of what makes ATN stand out as the best automotive training company in the country.
Comprehensive Services Tailored to Dealership Success
Every dealership faces unique challenges. Maybe a finance department struggling to close deals, a sales team missing monthly goals, or an accounting office trying to keep pace with growth. ATN understands that no single training method can solve them all. That’s why its programs cover every part of dealership operations, offering complete, connected solutions that bring consistency and confidence to the entire organization.
This full-spectrum approach is one of the many reasons ATN is recognized as the best automotive training company in the US. Its services don’t stop at instruction; they transform how dealerships operate.
From executive coaching and in-market workshops to virtual sessions and detailed performance analysis, ATN ensures every department has the structure, guidance, and leadership support needed to thrive.
1. Executive Services
Strong leadership shapes everything that happens inside a dealership. ATN’s Executive Services are built for owners, COOs, CFOs, and senior managers who want tighter operations, stronger teams, and higher profitability. These programs give leaders the insight and structure to guide their dealerships with confidence and clarity.
Executive Services include:
- Full Dealership Management: End-to-end systems to align operations, performance, and profitability.
- Store Buy/Sell Guidance: Expert support for evaluating, acquiring, or selling dealerships efficiently.
- COO Training: Leadership development focused on operational flow, departmental synergy, and team accountability.
- CFO Training: Financial management training that sharpens forecasting, expense control, and reporting accuracy.
Each offering reflects ATN’s belief that leadership success starts with informed, capable decision-making. This commitment to empowering executives is one more reason ATN continues to be known as the best automotive training company for dealership management and growth.
2. Office & Department Training
A dealership runs on teamwork. When each department functions smoothly, everything else falls into place; customers are happier, operations are cleaner, and results are stronger. ATN’s Office and Department Training programs focus on building that internal rhythm, helping every team member understand their role and how it connects to the dealership’s bigger goals.
Office & Department Training covers:
- Sales: Training that strengthens communication, follow-up, and closing strategies for consistent performance.
- BDC (Business Development Center): Coaching that improves phone handling, appointment setting, and customer relationship management.
- Finance: Proven methods for maximizing profit per deal while maintaining transparency and trust with customers.
- Fixed Operations: Streamlined processes for service and parts departments to boost efficiency and retention.
- Accounting: Guidance to create accurate financials, maintain compliance, and improve reporting accuracy.
Every module reflects ATN’s hands-on understanding of dealership life, where time, customers, and outcomes matter most. This comprehensive departmental approach reinforces why ATN stands among the best automotive training companies for dealerships aiming for lasting, organization-wide improvement.
3. Virtual & Onsite Training Solutions
Dealership success depends on flexibility. That’s why ATN offers multiple training formats, so every team, in every location, can access expert guidance in the way that fits best. Whether through in-dealership sessions or live virtual workshops, ATN meets teams where they are and delivers training that drives immediate, lasting improvement.
Training formats include:
- In-Dealership Workshops: Immersive, on-location sessions that focus on live process improvement, customer engagement, and performance tracking.
- Virtual Training: Interactive online sessions that make professional coaching accessible without travel or downtime.
- In-Market Call Blitz: Real-time call training focused on improving appointment-setting, tone, and customer connection.
These flexible formats ensure dealerships can continue improving, no matter their size or schedule. It’s another reason ATN remains the best automotive training company in the US: accessible, adaptable, and always focused on results that matter.
4. Dealership Analysis & Training Manuals
Every high-performing dealership shares one thing in common: clarity. ATN’s Dealership Analysis and Training Manuals are built to create exactly that. Through detailed assessments, ATN identifies strengths, uncovers inefficiencies, and provides a clear roadmap for improvement. It’s a practical, data-informed process that turns insight into action.
These services include:
- Comprehensive Dealership Analysis: In-depth reviews of operations, performance metrics, and profitability trends.
- Custom Training Manuals: Step-by-step resources that document dealership processes, ensuring consistency and accountability across all departments.
- Ongoing Evaluation: Follow-up reviews that measure progress, refine systems, and keep teams aligned with dealership goals.
This structured approach helps dealerships operate with greater confidence and predictability. With transparent reporting and practical recommendations, ATN ensures improvements that last. That level of precision and long-term focus is what keeps ATN recognized as the best automotive training company for dealerships seeking sustained growth and stronger performance.
Why Do Dealerships Choose ATN?
Dealerships want a partner who understands their world, speaks their language, and delivers real results. That’s exactly what Automotive Training Network (ATN) brings to the table.
For nearly four decades, ATN has been the silent force behind stronger leadership, smoother operations, and more engaged teams across the country. Dealerships choose ATN because the difference shows in customer interactions, in department performance, and in the numbers that truly matter.
Here’s why clients stay with ATN:
- Real-World Experience: Every trainer has lived the dealership life and knows what success looks like from the inside.
- Proven Results: ATN’s programs have consistently helped over 12,000 dealerships increase profitability, efficiency, and retention.
- Tailored Approach: Every training plan fits the dealership’s goals, size, and current performance level.
- Ongoing Support: ATN stays involved through follow-up sessions, data reviews, and continuous improvement coaching.
- Culture of Accountability: ATN helps build stronger internal systems that keep teams motivated, informed, and aligned.
Dealerships choose ATN because they see the difference in their people and their performance. It’s this combination of trust, expertise, and consistent results that makes ATN the best automotive training company for businesses determined to grow with purpose and pride.
Start Your Dealership’s Success Journey Today With ATN
At ATN, success isn’t about one workshop or one quarter’s results. It’s about lasting change. Every dealership partnership is built on trust, consistency, and the belief that the right support can turn potential into performance.
ATN’s philosophy is that when every department works together, the whole dealership wins. That’s the promise behind every program, every training session, and every conversation.
Ready to experience what that kind of partnership feels like? Connect with Automotive Training Network, the best automotive training company in the US, and start building a dealership that thrives from the inside out.