Top 8 Automotive Training Companies in the US
Dealership competition keeps rising, yet many stores still struggle to turn opportunity into consistent performance. Despite advances in digital retailing and technology adoption, productivity has hardly improved. Industry analysis shows that vehicle sales per employee have hovered in the same narrow range, roughly 14 to 16 units annually, for years, signaling that many dealers are not unlocking the full potential of their teams.
Most dealerships invest in advertising and talent. But the real challenge lies in execution and the skill discipline required to convert leads. That is why selecting the best automotive training company is a strategic decision. The right partner strengthens performance habits across sales, BDC, and service teams, while the wrong one leaves progress stalled and revenue left on the table.
In this blog, we break down the top 8 automotive training companies in the United States.
US’s Top 8 Automotive Training Companies Transforming Dealership Teams
Each company on this list provides value, but your goal is to identify the training partner that turns effort into outcomes and skill into measurable results across your dealership.
1. Automotive Training Network
Founded in 1986, Automotive Training Network has nearly four decades of hands-on dealership development experience. The company remains one of the few providers in the U.S. to deliver live, in-store coaching backed by structured digital learning support and leadership alignment. ATN focuses on execution, ensuring that every process, skill, and follow-up standard is consistently applied on the showroom floor, in the service lane, and throughout the business office.
ATN helps train all of your departments, including:
- In-Dealership Coaching: Trainers work directly on the sales floor, in the BDC, and in the service lane to build real skills in the environments where results are won
- Virtual Certification Platform: Reinforcement modules, testing, and ongoing practice maintain skill retention and prevent backsliding after on-site sessions
- BDC & Digital Lead Expertise: Proven appointment-setting and follow-up systems that increase contact rates, appointment shows, and lead-to-sale conversions
- Sales Process Training: Practical objection handling, needs-based conversations, and close execution tailored to modern shoppers and competitive markets
- Service & Fixed Ops Training: Structured advisor communication, RO building methods, and retention processes that drive higher CSI and repeat service revenue
- Finance & Compliance Development: F&I presentation techniques, ethical selling discipline, and lender communication habits that improve PVR and protect dealer integrity
- Accounting & Operational Training: Office process refinement and reporting accuracy support stronger financial controls and cleaner month-end execution
ATN delivers a complete operational training model. Teams train in real dealership environments, with measurable daily standards and ongoing virtual certification to reinforce every skill. This blend of on-site coaching, virtual training, performance tracking, and leadership involvement creates consistent execution across departments and drives sustainable improvement in sales performance.
For dealerships seeking structure, discipline, and measurable results across the entire operation, ATN stands as the best automotive training company in the market.
2. NCM Associates
NCM Associates is one of the longest-standing performance partners in automotive retail, built on a foundation of accountability and peer-driven improvement. As a 100% employee-owned company, NCM has grown alongside the industry, serving thousands of dealerships and OEMs throughout North America.
Their core strengths include:
- 20 Groups: Structured peer groups that drive accountability and strategic growth through open performance review and data-based best-practice sharing
- Consulting: In-dealership coaching supported by benchmark analysis and customized action plans that align with a store's financial and operational goals
- Training Programs: More than 25 variable ops, fixed ops, and executive development courses delivered through the NCM Institute with customizable content options
- Software Solutions: Cloud-based performance tracking tools like Axcessa that allow leaders to monitor financial health and operational KPIs in real time
- Benchmarking Tools: Industry-recognized reporting platforms that compare dealership results against top performers and market standards to identify improvement opportunities
- OEM Solutions: Training and performance programs developed in partnership with manufacturers to support national retail network excellence
NCM stands out for its disciplined, analytics-driven approach to dealership performance and its commitment to developing leaders who make better decisions with better data. Dealers who value peer knowledge exchange, financial transparency, and structured accountability will find NCM a proven, high-impact partner, especially when evaluating alternatives to the best automotive training company for operational leadership and profit improvement.
3. DealerPRO Training
DealerPRO Training focuses exclusively on raising service and parts profitability, positioning itself as a performance partner for dealers committed to maximizing fixed-ops growth. With a model built around in-dealership coaching, DealerPRO emphasizes real-world execution and retention-driven service practices. Their program equips advisors, managers, and BDC staff with structured processes that improve repair order quality.
Their core strengths include:
- Fixed-Ops Specialization: Service advisor, manager, and parts training that improve labor performance, parts gross, and retention
- In-Dealership Coaching: On-site execution support that builds disciplined processes and higher accountability in service and parts departments
- Dedicated Training Center: Hands-on instruction at their Columbus facility for teams seeking immersive fixed-ops development
- Virtual Instruction Options: Flexible remote learning for dealerships needing scalable training across multiple rooftops
- Experienced Trainers: Former service directors and parts leaders who coach from real fixed-ops management experience
DealerPRO appeals most to operators prioritizing fixed-ops performance and customer retention. For dealers seeking to unlock untapped service gross and build stronger advisor execution, DealerPRO remains a respected option when evaluating alternatives to the best automotive training company for fixed-ops development.
4. Joe Verde Automotive Sales & Management Training
Joe Verde has been a long-recognized name in dealership sales development, with a focus on building high-performing retail teams through structured selling processes and consistent daily training. The company blends national live workshops with its digital platform, Joe Verde Training Network® (JVTN®).
Joe Verde’s programs are built around repeatable closing techniques and negotiation strategies that help salespeople sell more units from existing traffic.
Their core strengths include:
- Online Training Network (JVTN®): Scalable, chapter-based virtual training that supports daily repetition and skill reinforcement for sales teams
- Live Sales Workshops: In-person sessions focused on objection handling, closing discipline, and selling processes tailored to modern buyers
- Management Development: Leadership workshops that align managers around coaching systems and accountability frameworks
- High-Volume Utilization: Over 50,000 attendees in live workshops and hundreds of top dealer groups using the platform for performance improvement
- Focus on Productivity: Created to improve unit velocity, PVR, and customer experience by tightening sales discipline across the floor
Joe Verde is best suited for dealerships prioritizing structured, process-driven sales execution supported by consistent daily training routines. As an alternative to partnering with the best automotive training company for enterprise-wide dealership performance, Joe Verde remains a respected option for sales-focused development.
5. Automotive Dealer University
Automotive Dealer University focuses on flexible, on-demand automotive sales training planned for today’s digital-first workforce. With dealership teams increasingly turning to online sources for skill development, ADU built a comprehensive e-learning platform that supports continuous learning and modern sales expectations.
Their content is structured for self-paced development, making it practical for stores that manage high turnover, variable schedules, and new sales talent who need structured yet accessible onboarding support.
Their core strengths include:
- On-Demand LMS Access: Training available anytime, making it easier to support new hires, ongoing skill development, and multi-store operations
- Modern Learning Approach: Created for today’s employees, who increasingly look online for development tools and expect accessible training resources
- Emphasis on Long-Term Growth: Promotes a continuous improvement and learning culture to reduce turnover and improve performance over time
- Data-Supported Training Philosophy: Highlights research showing higher retention and stronger results when employees receive consistent, structured training
Automotive Dealer University is a strong option for dealerships prioritizing always-on e-learning and development reinforcement. For operations seeking a partner that blends digital tools with in-store coaching, leadership alignment, and enterprise-wide accountability programs, the best automotive training company to meet those needs remains Automotive Training Network.
6. The Mar-Kee Group
Founded in 1996, The Mar-Kee Group has built a long-standing reputation for strengthening dealership sales and service performance through structured skill development. Recognizing the need for accessible, continuous learning, the company launched its eAutoTraining platform in 2005, offering unlimited online training that help salespeople, service advisors, and managers build professional selling habits day by day.
The Mar-Kee Group focuses on practical, repeatable skills delivered through short, high-impact lessons, a format that supports busy dealership environments and accelerates onboarding. Their course library spans core dealership functions and includes specialty training for RV and marine retailers, making the platform versatile for automotive groups with diversified operations.
What Makes The Mar-Kee Group Effective
- Extensive Course Library: 1,000+ bite-sized video modules with scripts, role-play examples, and printable guides to support real-world execution
- Accountability & Tracking: Built-in reporting tools allow training leaders to monitor engagement and ensure consistent participation across the team
- Role-Specific Learning Paths: Dedicated tracks for sales, service advisors, F&I, and leadership help teams build discipline and consistency across processes
- Specialized Industry Expansion: RV and marine-specific programs for dealers serving multiple recreational verticals
The Mar-Kee Group is a smart fit for dealers seeking structured, self-paced digital learning that reinforces daily selling disciplines.
7. Assurant
Assurant’s Automotive Training Academy focuses on helping dealerships elevate F&I, sales, and service performance through structured, repeatable training programs. With a foundation in financial services and automotive protection products, Assurant brings a process-driven approach to dealership readiness and compliance, making it a strong option for operators prioritizing profitability, regulatory confidence, and customer satisfaction in a complex retail environment.
What Makes Assurant Effective:
- Specialized F&I Strength: Programs focused on increasing PVR, product penetration, and CSI through ethical selling and structured finance processes
- Sales & Service Alignment: Sales and service training built around a unified customer experience framework for consistency across departments
- Compliance & Leadership Training: Courses supporting F&I compliance, sales protocols, and leadership development to reduce risk and strengthen operational accountability
- Hybrid Learning Model: A blend of in-person instruction, one-to-one coaching, and digital self-paced modules for sustained skills retention
- Proven Recognition: Earned the 2025 Dealers’ Choice Award for Special Finance Training, reflecting industry adoption and performance impact
Assurant fits dealerships seeking a compliance-focused, structured program with strong financial performance training.
8. RevDojo
RevDojo positions itself as a modern learning and performance engine for retail automotive teams, built around technology, flexibility, and high-volume content delivery. Created for fast-moving sales environments, the platform gives dealerships a scalable way to train sales, BDC, internet, and management teams with on-demand access to structured video content and real-time progress tracking.
What RevDojo Offers:
- 1,500+ On-Demand Sales Videos: Structured micro-lessons to support sales, BDC, internet, and management teams at every skill level
- Dealership-Branded LMS: Upload custom videos, tailor training paths, and build dealership-specific curricula inside a white-label platform
- Mobile-First Learning: Full training access through iOS and Android apps for real-time learning and accountability
- Hiring & Talent Events: Recruitment programs built around the principle of “hire for attitude, train for skill” to support long-term team development
RevDojo appeals to dealerships focused on scalable online training, data-driven coaching, and continuous performance tracking.
Invest in Training That Drives Results With Automotive Training Network
Today’s dealerships don’t win by spending more on marketing or adding another tool. They win by building skilled and confident teams that execute consistently. That’s why choosing the best automotive training company matters. The right partner strengthens processes, sharpens skills, and builds habits that hold when volume rises and market conditions shift.
Automotive Training Network delivers that standard through in-dealership coaching, role-specific programs, and continuous reinforcement that turns learning into measurable performance.
If you're ready to stop hoping for improvement and start engineering it, see how top-performing stores train.
Build a team that performs with confidence and consistency.