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Controller

A controller is a senior finance professional responsible for overseeing the dealership’s accounting operations, financial reporting, and internal controls. As the chief accountant, the Controller ensures that accurate and timely financial information is available for informed management decisions, regulatory compliance, and strategic planning. 

This role is crucial in maintaining the financial health and transparency of the dealership, enabling owners and executives to monitor performance and make informed business choices.

Controllers manage the accounting team, coordinate audits, handle tax filings, and establish procedures that protect the dealership’s assets while optimizing financial processes. They often serve as a bridge between dealership management and external stakeholders such as lenders, auditors, manufacturers, and tax authorities.

Role of a Controller in a Dealership

A controller’s responsibilities encompass a wide range of financial duties, including:

  • Financial Reporting: Preparing monthly, quarterly, and annual financial statements under Generally Accepted Accounting Principles (GAAP) and manufacturer requirements.
  • Budgeting and Forecasting: Collaborating with department heads and executives to develop realistic budgets and cash flow forecasts that align with dealership goals.
  • Internal Controls: Implementing policies and procedures to safeguard assets, prevent fraud, and ensure compliance with accounting standards and regulatory laws.
  • Cash Management: Monitoring dealership cash flow, managing bank relationships, and ensuring sufficient liquidity for daily operations and capital investments.
  • Tax Compliance: Coordinating timely tax filings, managing tax audits, and optimizing tax strategies to minimize liabilities.
  • Audit Coordination: Liaising with external auditors during financial audits, providing necessary documentation, and addressing audit findings.
  • Payroll Oversight: Ensuring accurate payroll processing and compliance with labor laws, including benefits administration and tax withholdings.
  • Vendor and Manufacturer Relations: Managing accounts payable, ensuring timely payments, and maintaining good relationships with suppliers and manufacturer finance departments. 

Distinction Between Controller and CFO

While both Controllers and Chief Financial Officers (CFOs) play vital financial roles, their focus differs. Controllers concentrate on accurate record-keeping, financial integrity, and operational accounting, whereas CFOs often focus on strategic financial planning, capital raising, and investor relations. In many dealerships, especially smaller operations, the Controller may also perform CFO duties.  

Skills and Qualifications Required

 

Controllers at dealerships have a strong background in accounting, finance, or business administration, often holding certifications such as Certified Public Accountant (CPA) or Certified Management Accountant (CMA). Major skills include:

  • Technical Accounting Expertise: Deep knowledge of GAAP, tax laws, and dealership-specific accounting requirements, including manufacturer compliance.
  • Analytical Ability: Capacity to interpret financial data, identify trends, and provide actionable insights for operational improvements.
  • Attention to Detail: Precision in financial record-keeping and reporting to avoid errors and compliance issues.
  • Leadership: Ability to manage accounting staff, communicate effectively with executives, and collaborate across departments.
  • Problem-Solving: Skill in addressing financial discrepancies, audit findings, and operational inefficiencies.
  • Technology Proficiency: Familiarity with accounting software, dealership management systems (DMS), ERP platforms, and financial reporting tools.

Importance of Controllers in Dealership Success

 

Controllers play a pivotal role in maintaining financial discipline, which is essential in the auto dealership industry characterized by tight margins and complex inventory financing. By providing clear financial visibility and ensuring compliance, Controllers empower leadership teams to:

  • Control expenses and improve profitability
  • Make informed decisions about vehicle inventory and financing
  • Navigate manufacturer incentives and rebate programs effectively
  • Prepare accurate reports for lenders and investors
  • Meet regulatory and tax obligations without penalties 

Challenges Faced by Controllers

 Controllers in dealerships face unique challenges, including:

  • Complex Inventory Accounting: Managing vehicle and parts inventory valuation, which involves fluctuating costs, manufacturer incentives, and trade-ins.
  • Regulatory Compliance: Keeping up-to-date with federal, state, and local tax laws, as well as manufacturer and lender reporting requirements.
  • Cash Flow Management: Balancing the timing of large vehicle purchases, financing payments, and payroll to maintain healthy cash flow.
  • Data Integration: Ensuring accurate data flow between dealership management systems, accounting software, and manufacturer platforms.
  • Adapting to Technology: Implementing and optimizing financial software tools to improve efficiency and reporting accuracy.

Career Path to Becoming a Controller 

Most Controllers begin their careers as accountants or financial analysts, gaining experience in general ledger management, auditing, or tax preparation. Progression into the Controller role usually involves: 

  • Obtaining relevant degrees in accounting, finance, or business
  • Earning professional certifications like CPA or CMA
  • Gaining dealership-specific experience or industry knowledge
  • Demonstrating leadership in managing accounting teams and financial processes
  • Developing expertise in dealership management systems and reporting 

Effective financial leadership starts with mastering accounting controls and reporting. Automotive Training Network offers targeted courses to develop the skills dealership Controllers need, from accounting fundamentals to advanced financial management. 

Empower your finance team with ATN’s expert training to enhance accuracy, compliance, and profitability at your dealership. 

Get in touch with us today!