Motorsports BDC
As pioneers of the Business Development Center (BDC) concept ATN now has a tried and tested formula to implement the ultimate Business Development Center (BDC) and to ensure Dealers are able to see the kind of ROI they expect. This A to Z approach to BDC Implementation is our most sought after application. Our unique training style and ongoing updates allow ATN to remain the leader in Business Development Center (BDC) Implementation.
As the founders of the Business Development Center (BDC) ATN has unprecedented knowledge and experience in this field. ATN will provide detailed information in all areas of implementation as follows:
- The process of Monitoring, Measuring and 100% Accountability
- Job Descriptions for all Personnel
- Staffing/Recruitment Ads
- Compensation
- "Elite Sales Squad"
- Physical Layout
- Training
- Software
Business Development Centers (BDC’s) have been created to provide additional profit opportunities to the Dealer. These have been created through a focus on "Specialization". The motivation for these Departments has been driven predominately by the Manufacturers, Industry Specialists and Innovative Dealers looking for ways to ensure their customers are given more in terms of service, increased professionalism and to address other efficiencies not related to the customer.
A Business Development Center (BDC) is a new profit center in the Dealership that monitors, accurately measures and maximizes all telephone sales activity. This department would be responsible for, but not limited to the following:
- Maximizing every Incoming sales Inquiry
- Monitoring and tracking every Inquiry to the point of Sale
- Thorough Follow Up of each and every sales opportunity
- Developing Referrals from existing or past opportunities
- Achieving Minimum Standards that produce a net return that goes directly to the bottom line profit
- Maintaining and Increasing current Customer Base
- Target Marketing with accurate accountability of the net result
- Detailed Monitoring of our Customer satisfaction Index
- 90-Day Internet follow-up process
- Maximizing our service business
- Management of service customer
The solution to maintaining consistent long-term performance actually lies in managing people in a supervised environment. They become more productive in their area of responsibility and the results are unprecedented.
|
